![]() 1.6% of responders even put mail on display which makes it even more memorable ( 2018 Direct Mail Facts and Figures). Having received addressed mail, 57% of consumers open it, 48.5% take a glance at it, 26.2% throw it away or recycle, and 24% put it aside to check later.52.5% of potential recipients claim they will read a postcard, whereas a letter-size envelope will be open in 1/3 cases ( Data & Marketing Analytics). Speaking of mail marketing, postcard statistics is the most promising.27% of UK consumers still keep mail within a household after twenty-eight days ( 2018 Direct Mail Facts and Figures). ![]() Mail marketing has a more long-lasting effect than online ads or emails.By the way, 70% of Americans think that direct mail is more personal than Internet advertising ( Data & Marketing Analytics).ĭirect Mail Statistics – Pieces of Mail: Behavioral Patterns and Format The gap between personalized and non-personalized pieces of mail proves that personalization matters. Non-personalized direct mail gets 61% of credits compared to 55% social media ( Marketing Charts). 78% of executives and marketers (51% of whom are B2B businesses) claim that integrated, branded, and personalized direct mail is a highly effective channel.Print advertising (8%) and direct mail (6%) are listed among top sources generating sales and marketing leads ( B2B Marketing Mix Report).Using three or more channels they manage to achieve a 250% higher purchase and engagement rate than in the case of single-channel marketing ( Omnichannel marketing automation statistics for 2019). Nevertheless, highly qualified marketers usually strive to combine and align several marketing channels to create a multichannel or omnichannel marketing strategy. Top areas of marketing spend comprise website development (63%), tradeshows & events (53%), digital marketing (47%), social media (29%), and direct marketing & print advertising (25%) ( B2B Marketing Mix Report). B2B marketers still make large investments in traditional marketing methods including direct mail.Prospect lists are your potential customers who are likely to use your services.īy submitting this form, I confirm that I have read and understood Inkit's Privacy Policy. House lists comprise people who have already bought or ordered from you. This is significantly higher than in 2017, with 2.9% and 5.1% respectively ( ANA/DMA response rate report 2018). In 2018, the average response rate of direct mail amounted to 4.9% for prospect lists and 9% for house lists.Direct Mail Statistics Cheat Sheet Direct Mail Statistics – Mail Response Rate and Popularity In this overview, you’ll learn how to measure and test a separate direct mail campaign upon its launch. It reflects the resurgence of mail advertising and its increasing role in omnichannel and cross-channel marketing. This data was published over the last decade to channel marketing efforts of direct mail proponents. To help you with the statistical investigation, Inkit has collected a range of postcards statistics. After all, plans and creative ideas should always be backed up with reliable marketing statistics. Based on analysis of the aggregate data, you will better understand the overall situation with mail marketing to weigh the pros and cons – and Return on Investment. In this respect, referring to direct mail statistics is a life-saver. First of all, research your target audiences, average mail response rates, and identify the right balance between mail and digital marketing for your needs. Launching a direct mail marketing campaign? Hold your horses! In order to make sure your mail advertising pays off, you need to consider numerous factors.
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